INDEPENDENT CONTRACTOR
2024 - PresentIMG FASHION EVENTS
2018 —2024Lead editorial and strategic efforts for New York Fashion Week social across Instagram, Facebook, Twitter, and TikTok. Social handles include: @NYFW, @FashionWeek, and @MADE. Responsible for the creation of custom content and strategy for event partners based on client-provided metric KPIs and business goals. Partnered with third-party web agency to redesign and optimize nyfw.com.
Since joining the team, IMG Fashion’s social portfolio has grown by +15% year-over-year. @FashionWeek alone gains +1M followers, annually.
Promoted from Manager to Senior Manager to Associate Director.
ENDEAVOR DIGITAL
2015 — 2018Consulted for WME Agency talent to develop social profiles and voice. Coordinated with Instagram’s Talent Partnerships team to guide and amplify talent accounts.
Created and produced social media first content for Endeavor’s event portfolio including EuroLeague Basketball, Miami Open, and Miss Universe.
Promoted from Assistant to Producer.
ALAN ALDA CENTER FOR
COMMUNICATING SCIENCES
2014-2015Webmaster for Alan Alda Center for Communicating Sciences at Stony Brook University while attending SBU. Managed and maintained the aldacenter.org and organized the submissions for The Flame Challenge.
SKILLS
Project management, copywriting, client communication, social media strategy and management, social and web analytics, creative briefing, direction, and production.
Experienced in team and people management and maintaining a budget.
Proficient in AP Style, Basecamp, Brandcast, CMS, Crowdtangle, Facebook Analytics, Facebook Ads and Business Manager, Getty Images, Google Analytics, Google Tag Manager,, Hootsuite, Instagram Analytics, Keynote, Later, MailChimp, Microsoft Office, OBS Studio, SEO, Slack, Squarespace, Trello, Twitter Analytics, Wordpress, Webflow.
Working knowledge of Final Cut Pro, HTML, Illustrator, Indesign, Photoshop, and Premiere Pro.
EDUCATION
Consult and execute digital and social strategy for brands while leading creative develoment for web, social, email, and video production. Clients include: Stony Brook University and YouTube.
BACHELOR'S IN JOURNALISM
STONY BROOK UNIVERSITY, 2015ART HISTORY, PHOTOGRAPHY & ITALIAN
FLORENCE UNIVERSITY OF THE ARTS, FALL 2013