OBJECTIVE: Challenge the norm of fashion taking itself too seriously by bringing humor and relatability to @NYFW with #OverheardAtNYFW. Over the course of the event, @NYFW shared a curated collection of phrases “overheard” at fashion week.

(Disclosure: I cannot neither confirm nor deny that these were written by me.)

DELIVERABLES: Utilize Photoshop to create 1:1 asset template to refresh asset with new copy and images to be published during and after event.